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How AI-Powered Fitness Technology Is Transforming the Wellness Industry

by David Geithner | Jul 7, 2026 | Uncategorized

Not long ago, fitness tracking mostly meant counting steps or estimating the number of calories burned. Fitbit, a simple step tracker, was the hot technology of the 2010s.  Now, wearable technology can monitor your sleep quality, stress levels, recovery, training...

Beyond Points and Miles: AI’s Impact on Travel Loyalty Programs

by David Geithner | Jul 2, 2026 | Uncategorized

Artificial intelligence is reshaping one of the most important parts of the travel and hospitality industry: customer rewards and loyalty programs. For airlines, hotels, and travel platforms, loyalty has always been a key revenue driver. Traditional programs have been...
The Surprise Fitness Benefits of Sports Massage: What You Need to Know 

The Surprise Fitness Benefits of Sports Massage: What You Need to Know 

by David Geithner | Sep 26, 2022 | Uncategorized

You might think the best way to achieve fitness is through exercise. However, post-exercise recovery is also an important aspect to overall fitness. Athletes can take positive action after exercising, whether resting, taking an ice bath, or seeing a physical...
Spotlight on the Loch Ness Marathon: A Run Through the Highlands of Scotland

Spotlight on the Loch Ness Marathon: A Run Through the Highlands of Scotland

by David Geithner | Sep 13, 2022 | Uncategorized

The Loch Ness Monster is a famous mythical beast that inhabits a highland lake in Scotland—some swear it’s real, while many more believe it’s a figment of the imagination. Regardless of how you feel about cryptozoology, Loch Ness is also home to a marathon that boasts...
The Top 7 Reasons to Add Rowing to Your Fitness Routine

The Top 7 Reasons to Add Rowing to Your Fitness Routine

by David Geithner | Aug 19, 2022 | Uncategorized

We all know diet, exercise, and sleep are the keys to better fitness. However, there are a lot of variables involved when it comes to this fitness formula. One is the form of exercise you choose. Water-based workouts like swimming and floating are popular choices...
Percussive Therapy: 3 Ways It Can Help You with Your Next Workout 

Percussive Therapy: 3 Ways It Can Help You with Your Next Workout 

by David Geithner | Aug 8, 2022 | Uncategorized

It seems these days everyone wants to try the latest fitness gadget. Sure, fitness trackers have some benefits, but what about other gadgets? How do you know which ones to try, and which should you pass on?   Fitness guns are one of the most popular fitness...
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